Netflix announces 41.4 million viewers watched Canelo vs. Crawford

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When Terence Crawford defeated Canelo Alvarez, he did so in front of a massive audience.

On Monday, Netflix – which live-streamed the boxing extravaganza from Allegiant Stadium in Las Vegas – announced that Canelo vs. Crawford raked in “over 41 million global viewers,” which makes it “the most-viewed men’s championship boxing match this century.” According to Deadline, Canelo vs. Crawford drew 20.3 million live and same-day viewers in the U.S.

Crawford became a three-division undisputed champion by earning a unanimous decision win over Alvarez to claim the undisputed super middleweight title. Before Saturday night, Crawford had never competed at 168 pounds, which was two weight classes higher than he normally competes.

In addition to the massive viewing audience on Netflix, Canelo vs. Crawford sold out Allegiant Stadium, home of the Las Vegas Raiders, with an announced crowd of 70,482 and gate of $47,231,887. That makes it the third largest boxing gate ever behind only Floyd Mayweather vs, Manny Pacquiao ($72.1M) and Mayweather vs. Conor McGregor ($55.4 million).

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