YouTube will be the presenting sponsor for the PGA Tour’s Creator Classic Series, which will begin a three-tournament schedule on March 12 at the Players Stadium Course at TPC Sawgrass, the day before the first round of The Players Championship.
The nine-hole events, which began at the 2024 Tour Championship at East Lake, features YouTube golf “content creators,” who have gained in popularity with the video presentations of their love of golf and their journeys within the game.
The Creator Classic at The Players will begin at 4:15 p.m. at the 10th tee of the Stadium Course, with personalities such as the Bryan Brothers, “Fat Perez” from Bob Does Sports, Gabby Golf Girl, Roger Steele, Grant Horvat, Kyle Berkshire, Tisha Alyn, Soly from No Laying Up, and a Barstool personality who will be determined via qualifier.
Each Creator Classic event will be streamed on the PGA Tour’s YouTube channel and several other platforms. Additional Creator Classics will be held at the Philly Cricket Club on May 7 before the Truist Championship and then at East Lake on Aug. 20, the day before the FedEx Cup Championship begins at East Lake.
The Creator Classic is open to any Wednesday ticket holders at The Players.
First Creator Classic drew 2.7 million views
The 2024 Creator Classic featured 16 YouTube creators and had more than 2.7 million views. It was the No. 2 trending video after the competition and engaged more than 60 million viewers across all social media platforms during a four-week period.
Pro Shop Studios, the entertainment division of Pro Shop and the production company behind the Netflix hit series “Full Swing” and “Happy Gilmore 2,” will partner with PGA Tour Studios to run on-ground and broadcast production.
In addition to the Tour’s YouTube channel, the competitions will be streamed live channel on Golf Channel, ESPN+, the PGA Tour channel on Pluto TV, Roku, Samsung TV Plus, Prime Video, Fire TV, Tubi, Xumo Play and LG Channels.
This article originally appeared on Florida Times-Union: YouTube, PGA Tour partner in three-tournament Creator Classic series
